Implemented with the financial support of the Standard Chartered Foundation and carried out in collaboration with Youth Business International and Habitat Association, the Future Lab Project aims to support young entrepreneurs and aspiring entrepreneurs aged 18–35 by offering two distinct programs focusing on different stages of entrepreneurship.
In addition to various training and entrepreneurship activities organized within the scope of the Future Lab Project, the project aims to build a pool of entrepreneurs who are actively engaged in the market, have sustainable business models, demonstrate high investment potential, and contribute to employment through the provision of grant support.
What Are the Training Topics Covered in the Brand and Storytelling Design Training?
- Brand Fundamentals
- What is a Brand?
- Brand Value and Importance
- Brand Identity and Perception
- Target Audience Identification
- Target Audience Analysis
- Audience Insights and Trends
- Audience-Specific Communication Strategies
- Competitor Analysis
- Market Research
- Competitive Analysis
- Analysis of Similar Brands
- Storytelling Fundamentals
- The Power of Storytelling
- Developing a Brand Story
- Building an Emotional Connection
- Story Creation Process
- Stages of Storytelling
- Defining the Main Character and Theme
- Timeline and Setting Selection
What Are the Training Details?
- The training will be held online and free of charge on Thursday, September 10, 2026, from 14:00 to 16:00.
- The Zoom link will be sent to the email address provided in the application form on the day of the training.
- Participants who attend the training in full will receive a certificate of participation.
- The training is open to all young people aged 18–35 who are entrepreneurs or motivated to pursue entrepreneurship.
Training Date: Thursday, September 10, 2026
Training Time: 14:00–16:00
Application Deadline: Wednesday, September 9, 2026, at 23:59
